OWATONNA, MN  — 9/5/2024  — High Bar Brands (“HBB”), a leading provider of commercial vehicle solutions, has announced the acquisition of BettsHD, a division of the 156-year-old Betts Company, based in Fresno, California. The BettsHD product lines, including metal fenders and mud flap hangers, will retain their brand name as part of the HBB portfolio.

“We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands family,” said HBB President & CEO Christopher ‘CT’ Thorpe. “The history, reputation, and products make this a perfect addition to our lineup of iconic brands.

Derek Quys, Senior Vice President of Sales & Business Development at HBB, added, “BettsHD brings a dynamic product range, and we’re thrilled to enhance our spray suppression offerings by including mud flap hangers and metal fenders. This acquisition enables us to better serve customers who prefer to purchase products by category.

“High Bar Brands has a strong history of successfully integrating family-owned businesses into their robust sales and marketing framework,” said Bill Betts, President and COO of Betts Company. “Betts Company has a six-generation legacy, and we’re confident that HBB will continue to grow and improve the BettsHD segment while caring for our employees and customers as we have for over a century and a half.”

Bill Betts will remain invested with the BettsHD brand under High Bar Brands, while Betts Company, under Bill’s leadership, will continue to independently operate its other divisions, Betts Spring Manufacturing and Betts Truck Parts and Service.

“This transaction allows Betts Company to concentrate on expanding our distribution and spring divisions, leaving BettsHD in capable hands with High Bar Brands,” Betts explained.

“This acquisition is significant for HBB, and we are eager to expand our family of brands to make HBB the go-to source for all commercial vehicle solutions,” Thorpe added. Thorpe emphasized that HBB will collaborate with key BettsHD employees to integrate the brand into the HBB family over the coming months, aiming to streamline the customer experience.

“Our sales and marketing strategy is unique in the industry, and we take a deliberate approach to integrating new brands to ensure everything operates smoothly,” Thorpe concluded.

BettsHD was represented by DCA Partners and Downey Brand LLP in the transaction, and HBB was represented by TAFT LLP.

For more information about High Bar Brands, visit: highbarbrands.com